Home » About LURE

Love. Unity. Rescue. Empower.
A movement for healing—one life, one heart, one home at a time.

LURE Enterprises was created to close the gap between mental health, rescue work, and community care. We believe healing is practical, not distant. It happens through connection, purpose, and the bond between humans and animals. Our work is built on lived experiences and the belief that healing should be accessible, sustainable, and rooted in compassion.

LURE exists to build a world where both people and pets are supported, where no one feels forgotten, and where every purchase contributes to restoring someone’s sense of home.

Group of four friends posing together in an urban setting.
The Team

Survivors. Advocates. Builders. Dog lovers.

LURE exists because healing should be accessible, comforting, and real.

We create tools and rituals that help humans and pets co-regulate, reconnect, and rebuild their sense of safety.

We built LURE during our own hardest seasons.

Every product, every wellness ritual, and every initiative reflects what we needed when we had nothing but hope and determination.

This is the heart of LURE — healing through connection.

Ethically Crafted Wellness

Products that are made or curated with ingredient clarity, low-tox standards, and pet-safe materials. Nothing questionable. Nothing confusing.

Co-Regulation Focused

Our tools are designed to help humans and pets regulate together — through scent, touch, grounding, and routine.

Real-Life Healing

Everything we offer comes from lived experience. Our team has walked through trauma, rebuilding, rescue work, and real emotional healing. LURE reflects what actually helps.

Community Impact

40 percent of profits support Redeeming Hope — helping foster youth heal alongside rescue dogs.

The Pups of LURE

Two dogs playing on a grassy area with a building and fence in the background.
Two larger dogs and a smaller dog sitting in a car with a fluffy white blanket.